As the volume of traffic increases, road-users need to grant each other both space and respect. In addition to the traditional risk factors – e.g. speeding, drunk driving and not wearing seatbelts – there are new issues, such as inattentiveness caused by smartphone use.
Road safety matters need to be communicated continuously in order to keep the Finnish traffic culture and behaviour at a high standard.
Everybody has an opinion on traffic. The awareness-raising campaigns by Liikenneturva (Finnish Road Safety Council) aim to promote views that improve the safety of us all.