K. Hartwall

K. Hartwall

How to gain a competitive advantage on a low profit market?

“By maximizing the logistics efficiency.”

K. Hartwall’s innovative, lean thinking and logistics solutions benefit its customers from the automotive to dairy industry.

By concentrating on the differentiation of the product portfolio, clear messaging and a constant dialogue between sales and marketing, K. Hartwall has managed to stake a claim as the forerunner of logistics efficiency. Staying on the cutting edge of digital marketing has brought the company also international success.

Kela

Kela

How has Kela managed to renew itself?

”By listening to its customers.”

In a challenging social climate, Kela (The Social Insurance Institution of Finland) has undertaken an extensive renewal program. The results are now evident in excellent customer satisfaction. A big part of the success comes down to analysing and improving customer experience – also together with the customers.

The most appropriate services and channels have been defined for the different customer segments, then communicated in a life-affirming manner that speaks to the target group.
The forms and customer letters have been simplified and the customer experience in offices optimised. Customer focus is the strength of the new Kela.

THL

THL

Can quality of life be improved with marketing communication?

”As long as you’re able to renew yourself.”

Responsibility for high-quality research and expert work that promotes the health and wellbeing. National and regional social and healthcare decision-makers and professionals as main target groups. The entire Finnish population as end-customers. These are the starting points for THL (National Institute for Health and Welfare) and their communications.

THL is an influential and well-known public sector institution. Their work makes a difference. THL’s actions will improve the availability, quality and effectiveness of the Finnish social and healthcare services. As an expert organisation, THL needs to communicate efficiently, reliably and in a way that grabs the attention.

Liikenneturva

Liikenneturva

Can the already high level of road safety be raised?

”Oh yes, and new challenges loom ahead.”

As the volume of traffic increases, road-users need to grant each other both space and respect. In addition to the traditional risk factors – e.g. speeding, drunk driving and not wearing seatbelts – there are new issues, such as inattentiveness caused by smartphone use.

Road safety matters need to be communicated continuously in order to keep the Finnish traffic culture and behaviour at a high standard.

Everybody has an opinion on traffic. The awareness-raising campaigns by Liikenneturva (Finnish Road Safety Council) aim to promote views that improve the safety of us all.

Yara Finland

Yara Finland

Can you generate growth both in the fields and in a tough market?

”Better than you might think.”

The multinational Yara finds itself in an interesting situation in Finland. The market leader’s share is contested by competing fertiliser manufacturers as well as supporters of alternative cultivation methods. At the same time, Yara Finland has an important role in the bioeconomy of the future: how to ensure sufficient yet responsible food production in a small northern nation.

Yara needs to be able to be speak the language of the farmers, the retailers and the food industry. With active marketing communication, the company has reached its target audiences and made new cultivation practices and nutrient solutions available to Finns.

Savox

Savox

How to communicate effectively about a large product range to multiple target groups?

”Piece by piece.”

Most of Savox Communications’ offering answers the same basic need – dependable communication between professionals. As a result of the diversity of the target groups and the technologies they use, the product portfolio is large.

The brand, the segmentation and the product hierarchy must be up to date to enable international growth. As we’re dealing with high-tech products, we need to create content that offers something of genuine interest to the customers and makes their choices easier. Which also makes the job of Savox salespersons easier.

Fingrid

Fingrid

Is communicating complex matters doomed to fail?

”No, as long as your message is electrifying.”

Everyone knows electricity flows through an outlet, but few laymen are aware of the background machinery and technology needed to make everyday tasks such as microwaving possible.

Fingrid is in charge of transmitting electricity to distribution network companies and industrial companies, taking care of the cross-the-border connections, and promoting the functioning of the electricity market. As part of this, effective communication to both internal and external stakeholders is paramount. This is why complex, technical matters need to be expressed clearly and comprehensibly.

4FRONT

4FRONT

What kind of communication hits the spot on the way to the leading edge?

”The kind built on solid intelligence.”

4FRONT is a consulting firm that specialises in evaluating and developing research and innovation policies. With the whole world as the stage, the aim is to take customers to the leading edge of development. The goal of the company is to grow in a smart way and take care of its people,

4FRONT is involved in complicated development processes, which means their tools and communication channels have to be state-of-the-art. The company’s visual identity and communication applications – from the website and social media channels all the way to the best promotional pen in the world – reflect its expertise and high-spirited working environment.

Parma

Parma

Can you build a house and a brand on concrete foundation?

”You can, with sufficient courage.”

Construction business is extremely volatile and competitive. Reliable and visible operators who can also influence opinions and speak for the whole industry are needed. One of them is Parma Ltd., Finland’s largest manufacturer of prefabricated concrete construction units.

Parma has utilised the tools of marketing communication in a comprehensive way. We helped the company strengthen their brand and customer promise, which has provided a good foundation for multichannel communication. This, in turn, has enabled the company to solidify its image and enhance its visibility. As part of Consolis Group, Parma’s visual brand is also consistent throughout Europe.

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