After realization of the transaction, the combined company will have a total of more than 70 marketing and communications experts, and a turnover of over 10 million euros. After the merger, Valve will have offices in Helsinki and Rovaniemi, and it intends to become the leading B2B marketing and communications agency in the Nordics.
“We have a shared, strong desire to help growth-oriented companies to succeed and internationalize, and our talents are incredibly complementary. We are really happy in uniting our strengths with Valve’s communication and marketing professionals,” note Tero Heittola and Salla Halme, the main owners of Recommended Group.
“Companies that invest in the customer and service experience have better success than average in their sector. The value perceived by the customer is at the core of customer understanding. In this respect, however, many still have room for improvement; a company’s own idea about their customers’ value perception can be incredibly far from the truth. We want to help B2B companies and public sector players to build an increasingly better customer experience and to succeed,” says CEO Sara Nikander.
Both companies have decades of experience in building business, product and service brands in the B2B market. During the last couple of years the companies have also seen a significant increase in demand for services combining strategic level communications and communications and modern digital marketing. Additionally, the companies produce comprehensive marketing, customer experience and communications services for public sector organizations.
Recommended Group Oy is formed by Recommended Finland Oy and Focus Flow Oy.
Tero Heittola, CEO, Recommended Group, tel. 040 726 1977
Sara Nikander, CEO, Valve, tel. 045 673 5577